Hiring for Digital Marketing ExecutiveBack

Job Description:

We are looking for a passionate and detail-oriented Digital Marketing Executive with hands-on experience Meta Ads and Google Ads. The candidate should understand campaign structure, audience targeting, ad performance metrics, and digital marketing fundamentals. Currently, we have 1 vacancy for the position of Digital Marketing Executive.

Key Responsibilities

Assist in planning, creating, and optimizing Meta (Facebook & Instagram) ad campaigns
Support Google Ads campaign setup (Search, Display, etc.)
Work on campaign structure including Campaign → Ad Set → Ad
Perform audience targeting including Custom Audience and Lookalike Audience
Monitor campaign performance and suggest optimizations
Support retargeting campaigns using Meta Pixel / tracking tools
Manage daily and lifetime campaign budgets
Understand and monitor ad learning phase performance
Troubleshoot ad delivery issues
Track and analyze campaign metrics and conversions

Required Skills / Knowledge

Meta Ads Knowledge

Understanding of Campaign, Ad Set, and Ad structure
Knowledge of campaign objectives
Basic knowledge of audience targeting
Understanding of Custom Audience vs Lookalike Audience
Basic understanding of Pixel and Retargeting
Knowledge of Learning Phase concept

Google Ads Knowledge

Understanding of Search, Display, and other campaign types
Difference between Search Ads and Display Ads
Knowledge of Keywords and Match Types:
Broad Match
Phrase Match
Exact Match
Basic understanding of Quality Score
Knowledge of Conversion Tracking
Understanding of Organic vs Paid Search

Important Marketing Metrics (Basic Understanding Required)

CPC (Cost Per Click)
CTR (Click Through Rate)
CPM (Cost Per 1000 Impressions)
CPA / CPR (Cost Per Acquisition / Cost Per Result)
Conversion Rate

Salary	:	as per industry standards
Industry	:	IT Industry
Role/Position	:	Digital Marketing Executive
Keyskills	:	Qualifications Bachelor’s or Master’s degree in Marketing, Business, or a related field. Degree must be completed; pursuing candidates will not be considered. Digital Marketing Certification (if available) Basic knowledge of MS Excel, ChatGPT, and Canva Soft Skills Good communication skills Analytical thinking Willingness to work in night shift Quick learner and team player